The concept behind the power of a dream (or big opportunity) is creating a compelling picture of the future and the belief system that supports it – both individually and collectively. We don’t live in a society of rich vs. poor as much as we live in a society of dreamers vs. non-dreamers. Organizations are made up of people who long to be part of something bigger than themselves, who want to know their work is for a greater cause. Without a big dream or compelling picture of the future, people won’t give the added effort or make the needed sacrifices required to sustain success. Gaining true urgency around a compelling cause engages both the head and heart of followers.
Tom Flick – Motivational Speaker
I believe that this is why many companies fail after reaching success. After finding success once you need to think big and find something new to work towards. This is how great companies work and how great companies stay innovative over time.