Vince Lombardi, the legendary coach of the Super Bowl Champion Green Bay Packers, would begin each training camp by addressing his players with a football in his hand exclaiming, “Men, this is a football, and this is how we are going to carry our football.” Sound ridiculous? It shouldn’t. Coaching the fundamentals and executing the basics better than anyone else was a Lombardi trademark. The net results were multiple championships. Since the tragedy of 9/11, the scandals and mismanagement of companies like Enron, WorldCom and other corporate giants, and the financial economic meltdown from 2008, the pendulum needs to swing back to the side of solid business fundamentals. Getting back to the ABCs of leading, coaching and developing talent to sustain a winning culture over long periods of time will be paramount in gaining a market edge in a very competitive global climate.