There is a false assumption that power, authority and title make the difference in leadership. They do not. The people who make the difference are not the ones with the credentials, but the ones who understand that their job is to ultimately help people win. The truth is, you don’t win and keep clients on product or price as much as you do during, “moments of truth.” What are “moments of truth?” It is that moment where you have an opportunity to tell your story, to be real, transparent, dependable and authentic. During that “moment of truth” an authentic leader’s voice becomes a megaphone that amplifies above a bad year, shareholder pressure and pressing competition. It relaxes, liberates, empowers, and grants permission for others to be real and speak the truth. Leading others is about winning over the head and the heart of followers. Winning isn’t so much about talent – talent is the price of admission. Winning is about igniting the passion in people to get the most out of their talent. It’s not what you know, but rather what you do with what you know that makes the difference. Ensure consistent winning results by applying the fundamentals of winning as part of your game plan.