What Is the Purpose of a Keynote Speaker?

Many business leaders struggle to motivate their teams adequately. The challenge becomes even more complicated when your organization faces significant change, which is why a change leadership keynote speaker could be just the ticket you need to engage and inspire your people.

Change is a reality for most organizations today. Navigating successful change has become part of the fabric of business success. Staying competitive means finding and embracing the opportunities that change creates and finding ways to ensure your team does too.

A skilled professional change leadership speaker is a great way to hit the “start” button on leading organizational change. Someone who understands the dynamics of change and conveys engaging, impactful, and actionable information. As an external influence, your employees may be more receptive to their message. The purpose of a keynote speaker is to deliver a core message aligned with leadership’s desired outcomes and make sure it resonates appropriately with those who listen.

A keynote address should not be an intellectual exercise but a message that engages the mind and appeals to the heart. Organizational leaders assume since we’re all educated people, we must speak to our minds. So they talk about ROI, analysis, and metrics when feelings are more influential than facts when it comes to effecting change and changing behaviors.

When you get the right keynote speaker on board, your team event or organization-wide conference moves from employees feeling like they’re being lectured to an event where they feel inspired to take the core message and implement it practically.

Tom Flick is one of the most in-demand and dynamic keynote speakers in business today because he is an expert in leading change and fully understands how to engage the heart and the head through his presentations. Check out the infographic below to learn more about the purpose of a keynote speaker and how Tom Flick can help you lead through organizational change.